The global messaging A2P market is further expected to grow to reach almost 80 billion USD by 2027. But the A2P business has another developing arena – A2P Voice as a channel for user authentication which is currently being capitalized on only by providers of user verification services. Mobile operators again stand to lose ground as this trend erodes the steady A2P SMS revenue streams. Faced with the dilemma of not being able to charge for dropped call methods such as flash calls, mobile operators need to equip their capabilities with a comprehensive A2P monetization solution in both SMS and Voice A2P.
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